Energy Efficiency for Information Technology: How to Reduce Power Consumption in Servers and Data Centers

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Minimizing power consumption is one of the primary technical challenges that today's IT organizations face. Laurie Minas and Brad Ellison highlight how power consumption has grown quickly, driven by the sheer number of servers deployed in datacenters. The operational expense for energy over a three year period of operation will soon equal the capital expense of hardware. Rack and blade servers concentrate heat in smaller spaces and demand sophisticated cooling systems, which themselves consume power. While servers dominate the power consumed by IT systems, storage systems and network switches draw power as well.

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Review by Intel Press, 2009-01-19

Lauri Minas is the Senior Strategic Server Planner in the Server Architecture and Planning Group within Intel's Server Products Group. Lauri has managed Intel's Server Industry Marketing Group, setting the strategic direction of server industry efforts for Intel server technologies across Intel divisions. She is a five-time recipient of the Intel Achievement Award. Lauri earned both her bachelor's degree and master's degree in Business from Arizona State University.

Brad Ellison is the Data Center Architect for the IT-OPS Data Center Services team at Intel. Ellison is a former Board member of the Data Center Institute and is a charter member of the Infrastructure Executive Board Data Center Operations Council as well as ICEX Knowledge Exchange Program Data Center Excellence Practice. Ellison received a B.S. from the University of North Dakota in 1981 and an M.S. from Oregon State University in 1985